Albanian TV station Zjarr sparked global debate in 2016 with its decision to feature braless news anchors. The move, aimed at boosting ratings and symbolizing transparency, divided opinions. Critics saw it as objectifying women, while supporters viewed it as a bold challenge to censorship in Albania, a conservative nation with a significant Muslim population.
Owner Ismet Drishti defended the approach, claiming the nudity symbolized unfiltered truth, not exploitation. The format succeeded in attracting viewers, making anchors like 21-year-old Enki Bracaj local celebrities. While controversial, the decision reignited discussions about media ethics, gender representation, and the fine line between innovation and objectification in modern broadcasting.
